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At The Prudent Merchant, we are committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, and share personal information when you interact with our website and services. We value the trust you place in us and strive to handle your personal information responsibly.

Information We Collect

When you visit our website, place an order, or engage with our services, we may collect certain personal information, including but not limited to:

  • Contact information (such as name, email address, phone number, and shipping address)
  • Payment information (such as credit card details or other preferred payment methods)
  • Account credentials (such as username and password for registered users)
  • Demographic information (such as age, gender, and preferences) if voluntarily provided
  • Communication preferences

Please note that we do not knowingly collect personal information from individuals under the age of 13. If you believe we have inadvertently collected personal information from a minor, please contact us, and we will promptly remove such information from our records.

Use of Personal Information

We may use the personal information we collect for various purposes, including but not limited to:

  • Processing and fulfilling your orders and requests
  • Communicating with you regarding your purchases, inquiries, and customer support
  • Personalizing your experience and improving our website, products, and services
  • Sending you relevant marketing communications, such as newsletters and promotions, with your consent
  • Conducting market research, analytics, and data analysis to better understand and serve our customers
  • Ensuring the security and integrity of our website and protecting against fraud or other unauthorized activities

Sharing of Personal Information

We respect your privacy and will not sell, trade, or otherwise disclose your personal information to third parties without your consent, except in the following circumstances:

  • Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our website, fulfilling orders, delivering products, and providing other necessary services. These service providers are contractually obligated to handle your personal information securely and use it solely for the purposes we specify.
  • Legal Compliance: We may disclose your personal information if required by law, court order, or governmental regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or that of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will ensure that the acquiring entity respects your personal information in a manner consistent with this Privacy Policy.

Security of Personal Information

We take reasonable measures to safeguard your personal information from unauthorized access, use, or disclosure. We utilize industry-standard security technologies and procedures to protect your data during transmission and storage. However, please note that no method of transmission or storage over the internet is completely secure. We cannot guarantee the absolute security of your personal information but will continuously strive to implement and maintain appropriate safeguards.

Your Choices and Rights

  • Opt-Out: You have the right to opt out of receiving marketing communications from us at any time. You can do so by following the instructions provided in the communication or by contacting us directly.
  • Access and Update: You may access, update, or correct your personal information by logging into your account or contacting us. We will make reasonable efforts to fulfill your request, subject to any legal or operational requirements.
  • Data Retention: We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Third-Party Links

Our website may contain links to third-party websites or services. Please note that this Privacy Policy does not apply to such third-party websites or services. We encourage you to review the privacy policies of those third parties before providing any personal information or engaging with their websites or services. We are not responsible for the privacy practices or content of third-party websites or services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files that are placed on your device when you visit our website. They help us recognize your browser and remember certain information.

By using our website, you consent to the use of cookies and tracking technologies as described in our Cookie Policy. You may adjust your browser settings to refuse cookies or indicate when a cookie is being sent. However, please note that disabling cookies may affect the functionality of our website.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this Privacy Policy periodically for any updates. We will notify you of any material changes by posting the revised Privacy Policy on our website or by other means of communication. Your continued use of our website and services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at We will make every effort to address your inquiries and resolve any issues in a timely and appropriate manner.

Effective Date: 03/01/2023

Thank you for entrusting us with your personal information. We are committed to protecting your privacy and providing you with a secure and enjoyable shopping experience at The Prudent Merchant.

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